Writing Your Own Blog is a Waste of Time (if you want to build an email list)

Blogging is maybe the best way to build an email list. But if you're writing your own blog, you're probably just wasting your time.

Blogging is maybe the best way to build an email list. But if you’re writing your own blog, you’re probably just wasting your time.

Blogging is often mentioned as the best way to build an email list.

People tell you how they’ve risen from being a “nobody” to fame, built a huge email list, and made a fortune with blogging.

And it’s all possible.

But most people don’t “make it”—no matter how great content they publish in their blogs.

That’s because they don’t know how to use it effectively. If you’re smart about how you use blogging to build your email list, you’ll almost certainly get good results.

But as long as you’re writing your own blog, you’re probably just wasting your time…

How to build an email list quickly with blogging

 

 

Transcript…

You’ve been told to start blogging…

If you’ve been in the marketing circles online for a while, you’ve probably been told to start blogging.

People tell you how they’ve risen from being a “nobody” to fame, built massive email lists, and made tons of money—all thanks to blogging.

And there’s truth to that. Blogging is a very effective way to grow your email list and business.

But if you’re writing your own blog, you’re probably just wasting your time.

How blogging is supposed to work

The idea of how blogging is supposed to work is that you write great articles, people come and read them, and they notice how smart you are and that you can help them, so they join your email list and maybe follow you in social media.

When you publish something new, you let them know about it, they come and read it, and share it with their networks, so even more people read your content.

Then those people realize how smart you and your email list grows even more.

When you want to sell something, you send out an email. The people on your list come to check out your offer. And if it’s a good fit for them, they buy it.

This is pretty much how blogging actually works—not just how it’s supposed to work.

But there’s a tiny problem when you’re starting your blog: there’s no one there to read it. And when no one’s reading your blog, nothing else happens.

So, instead of writing for an audience that doesn’t exist (yet), you should do something else. Ideally, you write for thousands, tens of thousands, or even hundreds of thousands of people right from the start.

What’s the catch?

Guest blogging.

Instead of writing for your own site that no one’s reading, you write for the big sites that accept guest posts that the people you want to attract to your site are already reading.

A lot of people think that guest blogging is some sort of weird conspiracy masterminded by the people who run the big sites—the people who get free content from you.

And I understand that. Most people don’t get good results from the guest posts they write.

But still in almost all cases, you’d be better off focusing on guest posts than writing to your own site. You just have to do it right.

Is guest blogging just another magic bullet?

I don’t like it when people claim to have found some sort of magic bullet. They claim that if you just use a strategy, you’ll be famous by tomorrow and make millions next week.

Guest blogging—just like so many other marketing methods—is sometimes presented as a magic bullet. But it’s not.

It doesn’t work for everyone, and it’s really not enough to write great posts for the biggest sites around.

Usually when people talk about guest blogging, they simplify things too much.

If you’re goal is to build an email list, writing great posts for big sites isn’t enough. You have to write effective posts.

Don’t get me wrong, a guest post is effective only if it’s a great post; it has to be valuable for the readers. But it also has to invite them to take the next step, which is to join your list.

Then again, it’s easy to be too self-promotional.

If your guest post sounds like an advertisement, it won’t be published. And even if it is published, people don’t want to click through to your site.

How quickly can you build an email list with guest blogging?

You can get well over 100 new people to your list with every guest post you write. I average about 170.

Sure, if you’re targeting a small group of people, you won’t grow your list that quickly. But you get the point: guest blogging can be a very effective way to build an email list.

To get good results, you have to get seven things right.

Rather than trying to explain them in just a video and/or blog post, I wrote a short manual that explains them. You can download it now free.

Next time you write a blog post

When you’re starting to write your next blog post, consider if you should write a guest post instead.

It’s likely to grow your list much more than a post to your own blog.

And when you write a guest post, remember all the seven things you need to get right to make it effective.

If you know someone who’s building a blog but isn’t getting the results they want, why not share this page with them? They might thank you for it 😉

 
Peter Sandeen

Do you want to improve your value proposition or conversion rates?

Or create an effective marketing strategy based on your strengths?

Click here to see how I work with businesses and how I can help you.

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  1. I have been learning about this “audience building” idea from a North American source, but so far have found it only marginally better than, say, an old fashioned list server or email topic group (some of which have been replaced ineffectively with Twitter hashtag groups and the like). For one thing the viewers are there to consume the content of the host expert, whereas these postings are viewed as a marginalized outside viewpoint or Letter to the Editor. Also, you will “owe” the hoster in the form of referrals and other business return favors that can be hard to fulfill. You run the risk of being viewed as an e-stowaway if you aren’t careful. Still, I like the idea of joining the community rather than trying to beat it alone and cultivating cooperative business relationships rather than repelling them. That halo or “rub off” effect does count for something and can offer surprises over the long haul.

    • Peter Sandeen said:

      Hi Kent,

      I haven’t used list servers or email topic groups enough to really say much about them.

      As for guest posts being viewed as “marginalized outside viewpoints or letters to the editor,” I think I know what you mean, but I can agree only a little. That’s surely the case in some sites (with poor guest posts), but not always. And I’ve never felt like there would be return-favors that would cause any issues; the “return favor” is that you give them free content to publish.

      I’ve never thought you could be seen as “e-stowaway” by writing guest posts. And I’ve never heard anyone talk of the possibility. Maybe I’m missing what you meant…

      The relationships (and the halo effect) are very valuable. Or at least they can be that if you build them purposefully 🙂

      Thanks,
      Peter

  2. Love your style Peter, nothing more to say except that I love your style!

    • Peter Sandeen said:

      Hey Stephanie,

      Thanks, glad to hear that 🙂

      Cheers,
      Peter

  3. Hi Peter,

    Great video and definitely makes sense. I’ve heard so many people talking about guest posting and how well it works for building your brand and building a following.

    I’ve been putting it off because I don’t think that my writing is that great.

    It’s amazing that you can get 100 opt-ins from writing just one guest post.

    I definitely need to get involved in this strategy as it seems to work very well for you. Thanks for sharing and I hope you have a great day.

    • Peter Sandeen said:

      Hey Susan,

      My average is about 170 😉 But I wanted to note that just because it works this well for me doesn’t mean that it’s necessarily the right tactic for you… But it is a really good option in most situations 😉

      Cheers,
      Peter

  4. This is a wonderful guideline about email lists as well as it makes a great sense about how guest blogging is so effective to make huge amount of money. The overall world of any online business, its income and commercial ventures is rising at a stupendous rate. People have used this effect of email listing to a wonderful worth and are receiving the rewards every day. After reading this useful article, I have greatly realized that how I will make a list of emails quickly through guest blogging. It is also an amazing that we are able to get 100 opt-ins from writing just one guest post. I think you people who are involved in any online business, need to get involved in this strategy because it seems to work wonderfully for a business.

    • Peter Sandeen said:

      Guest blogging—like email marketing—only works if you use it right. And unfortunately many people don’t… But hopefully I can help with that 😉

  5. Nicko said:

    Hi Peter !

    I am just starting out myself, my site is done (when my slow web designer gets finished)

    And I will start reaching out and ask for the guest post.

    How would you approach the authors, do you contact them, before you ask?

    I have heard a lot about the, “help first, then ask” or “comment on their blog first” Some input?

    Thanks a lot, your site is WILD.

    • Peter Sandeen said:

      Hi Nicko,

      Sorry, late reply…

      Getting through to people isn’t very difficult. Just send them an email where you tell you’d like to write for their site. Make it very clear that you’ve spent the time going through their site and give a couple of topic ideas. If you do that, you have a pretty good chance to get to write a draft for them 🙂

      Cheers,
      Peter

  6. […] Build an Email List Quickly with Guest Blogging […]

  7. Touhida said:

    It is really a great idea about audience building

  8. Johan Logan said:

    Nice post

  9. Bristy said:

    This post really help me to learn about blogging tips.

  10. I am reading on Guest blogging. But I am clearly satisfied. Please suggested to me. on Guest blogging. How to do it.

  11. thanks for sharing nice information about guest posting.

  12. graham said:

    Thanks for this great site Peter and your ideas I had not realized you could guest blog like you say.
    I have downloaded you book and will investigate further this week I really need some traffic have just setup a website and autoresponder just need traffic.
    thankyou

  13. Hi Peter sandeen,
    This post is contain real information about build an email list a blogs. I learn many things to read the article.
    Thank you so much!!

  14. […] blogging can be an extremely consistent and fast way to build your email list and relationships with the people in your […]

  15. andy said:

    Thanks for this great site Peter and your ideas I had not realized you could guest blog like you say.
    I have downloaded you book and will investigate further this week I really need some traffic have just setup a website and autoresponder just need traffic.
    thankyou

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  1. […] Build an Email List Quickly with Guest Blogging […]

  2. […] blogging can be an extremely consistent and fast way to build your email list and relationships with the people in your […]

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