Legal Stuff

Company/contact information

email: contact {at} petersandeen {dot} com

Company name: Sandeen Oy (Finnish for Sandeen ltd.)

VAT ID: FI2561918-4

Privacy

Your information

I will never share any of your personal/identifiable information with anyone. The information may be stored outside the EU.

Basic tracking (see “cookies and tracking” below) used by virtually every professional website happens automatically and possibly gathers technically identifiable data (e.g., IP address).

The companies that may store data related to you due to your interaction with my website and other marketing are: Google (website analytics), Stripe (information related to credit card payments), PayPal (information related to PayPal payments), Infusionsoft (information you type into forms and website analytics after a form submission), GoToMeeting (registration and attendance data related to webinars and online meetings), Facebook (website analytics and advertising data), Twitter (website analytics and advertising data), Linkedin (website analytics and advertising data), Padiact (website analytics and information you type into a form—likely just your email address), VWO (website analytics used for testing), Wistia (video-related data), PlusThis (transfers data between Infusionsoft and other software), and ClickFunnels (website analytics and information you type into forms). To my knowledge, none of these companies share the information in identifiable format (however, advertising-related aggregate data is often used through services such as Facebook Ads). Note that credit card companies have their own data collection policies. Payments made through PayPal are subject to the PayPal Statement of Privacy Practices. Payments made through Stripe (credit card payments on my site) are subject to Stripe’s policies.

If you want all the tracking information related to you deleted, contact me. If you don’t want any tracking data to be collected in the first place, block cookies in your browser, use an ad blocker, and contact each of the companies to opt-out of their tracking. Note, however, that the only real way to avoid tracking completely is to not connect to the internet.

Cookies and tracking

Just like practically every other serious website in the world, I use “cookies” and scripts to track how my website is used and to enable some functionality. Simply put, the cookies and scripts allow me to know how many people visit my site, what they do on it, and other similar data. They can also be used for remarketing (showing advertising for people based on what they’ve done on my website). You can block cookies and scripts in your browser, but it will break some functionality on this site.

Subscribing/unsubscribing

When you subscribe to my email list (The Insider’s List), you will receive my emails (that are 95% of the time just practical advice and 5% of the time promotions of free webinars etc.). You will join The Insider’s List when you fill a form to get one of my freebies (e.g., “Find the core of your value proposition exercise”) or when you register for a webinar.

You can unsubscribe with a click of a link, which is at the end of every email you get from me.

Services and Products

Delivery

All coaching calls are done via GoToMeeting/Skype (or phone if you, the client, call me). If you want to use some other method, let me know, and we can talk about it.

The calls are done between 11am and 10pm Finnish time (~7 hours ahead of US Eastern and ~2 hours ahead of UK).

The calls are scheduled via email or phone as soon as the payment is made. I reply to scheduling emails usually within 48 hours during the week (often much faster).

The calls will be scheduled for the earliest mutually good times. Unless you pay in advance for a longer time period (more than a month in advance), the calls will usually be within a month of the payment, unless you request otherwise.

The Conversion Optimization Report will be delivered within 10 business days after I’ve received all necessary information from you (the client).

When you buy a digital product, it will be delivered to you immediately (unless stated otherwise). However, if you don’t receive the email with access to the product, send me an email, so I can send the access details to you manually; technical glitches in product delivery aren’t all that uncommon.

Guarantees

Below are the guarantee terms for currently actively promoted products and services. For other products and services, check the individual product’s or service’s sales page or contact me for details.

“100% – $xxx money-back guarantee:” I offer this type of a guarantee for some of my services. It means you can get 100% minus $xxx back. For example, if the payment is $1000 and the guarantee is “100% minus $300,” then you could get $700 back. Below are details for specific services:

E.C. Marketing Setup Coaching Program: Let me know you want your money back (“100% – $xxx” guarantee) before I send you the first version of your core value message. Also, this guarantee is limited to a month (if the second monthly payment goes through, it’s late).

Conversion Optimization Report — If implementing the changes in the report doesn’t result in a higher conversion rate than the site without the changes, your payment will be refunded doubled. (For example, if you pay $4,000 for the report, the refund sum is $8,000.) To qualify for the refund, implement at least 95% of the recommendations (including all tests and tracking systems that are recommended) as they are presented in the report. Track the results in an A/B test (“before changes website” vs. “website after 95+% changes implemented”). The test needs to be statistically relevant and reliably tracked (with at least 2,000 unique visitors and 100 conversions over at least two months). The test needs to be completed within 6 months of the report delivery. The changes need to be implemented up to the same or higher standards than the site otherwise (e.g., visual and technical quality). I hold the right to require a re-test with my tracking codes to avoid mistakes. A single client (you or your company) can only ever get one refund, even if we do multiple projects (to avoid someone finding a loophole that allows them to abuse the guarantee).

Canceling

You can cancel all monthly coaching plans whenever you want. We’ll continue to the end of the current billing cycle, and previous payments are not refunded. If you’ve paid for more than a month at a time (e.g., a year of coaching), I’ll refund the unused portion. In that case, the price of used coaching months will be calculated based on the used time (i.e., what it would’ve cost if you only paid for the months you used—not taking into account possible discounts).

I reserve the right to end a coaching plan at any point, though I practically never exercise this right. We’ll continue to the end of the current billing cycle as normal (unless you’ve paid for more than three months at a time, in which case we’ll continue for up to three months or until the end of the current billing cycle, and I’ll then refund any unused portion of the payment). Previous payments are not refunded.

If you want to buy a product/service and pay it in more than one installment, you can’t cancel the remaining payments.

General requirements for coaching

There are certain industries I don’t want to help thrive (e.g., tobacco), so I won’t work with companies in those industries. I also don’t want to work with companies I don’t believe I can help (e.g., I can’t help you if you only speak German, unless you want to also pay for the translation—or if you ask me to do a conversion optimization report for a site I don’t believe I can improve significantly, I have to turn down the project and refund your payment). So, if you pay for a service before checking with me that I believe we’ll be a good match, I reserve the right to simply refund the payment and not work together.

Email support

You get email support as a part of many services I provide. I reply to 90% of emails the same or next business day. The amount of email support depends on the agreement we have. If in doubt, ask me to clarify the limits for you.

As a part of the Conversion Optimization Report, I’m happy to reply to any questions you have about the recommendations in the report. However, I’m not a web developer, so I don’t promise help with technical questions.

Responsibility

I provide guidance and ideas. You are responsible for implementation. And you are responsible for the results. In other words, you can take the credit for good results, but you’re also entirely responsible for any negative results.

Laws

I’m Finnish, live in Finland, and my business is based in Finland. So, I follow Finnish laws, and in the unlikely event of legal disputes, they will be handled in Finnish court (in Helsinki). There are lots of countries in the world, and they all have their own laws. I doubt anyone even claims to know all of them. So, if it seems the country you live in has different laws, you might be right. And feel free to let me know if it seems relevant.

Updates to products

You aren’t entitled to get updates to products unless otherwise stated. For example, if you buy the Rapid List Building with Guest Blogging training, you will get any updates made to the training free, unless it’s an entirely new version of the product.

Note that you can’t get any updates to any products if you unsubscribe from my email list.

Copyright

If you’d like to reprint/republish my free content or part of free content I’ve published, contact me first. I’m usually fine with it, but please ask for the permission first—I don’t like unauthorized republishing. Quoting a few sentences is just fine—no need to even ask (as stated in most copyright laws). Just remember to link to the original content or to my homepage if the original content isn’t available on my site. Thanks :-)

Needless to say (I hope) that sharing (or reselling) paid products without explicit written permission from me is illegal. I don’t mind if your spouse or business partner goes through a product with you. I don’t mind if you tell people about the concepts in a product. But don’t share even a part of a paid product with anyone (except in your family and company). If there’s evidence that suggests you’ve shared a product (even partly) illegally, all guarantees are no longer available for you, access to the product is revoked as much as technically possible, and you lose any right to personal help from me.

Affiliations

If I recommend a service or product, it’s because I’ve found it to be worth buying. Sometimes I use affiliate links, so I get a commission if you buy something. So, feel free to assume all links are affiliate links, even though that’s not nearly the case.

If you don’t want me to get a small compensation for doing the research and recommending the best option, just use Google to find all available options, test them yourself, and make a decision based on that.