Conversion rate optimization (CRO) fine-tunes your marketing, and it can lead to such big improvements in sales and profit that even the smallest businesses should do it.
At its most basic, CRO is a method of increasing the number of potential, past, or current customers who take a desired action in any marketing situation, online or off.
But for now, let’s zoom in on maximizing your chances of converting your website visitors to subscribers, customers, members, clients, and so on.
Reaching high conversion rates isn’t hard to achieve. But it does require spending some time testing site elements and creating alternatives that work better.
But here’s the catch: You should follow a clear process when you set up your tests, or they might hurt your business rather than help it.
The process isn’t complicated, but it’s easy to make a mistake that skews your results.
So let’s look at the ideal process for conversion rate optimization and the mistakes that even some well-known (and expensive) CRO companies often make with their clients’ tests.
You’ll also learn what kinds of tests are most likely to create big improvements.