Email marketing is usually claimed to be an incredibly effective marketing tactic. And it can be.
But a lot of people don’t seem to get the promised results. Instead, their subscribers demand more and more free content, reply with critical comments when they aren’t pleased, and unsubscribe in hoards the moment they see a link to a sales page.
Don’t blame the tactic—learn to use it.
If you don’t know how to use different email marketing strategies, you can’t expect good results. And if you only know how to use one of them, your results won’t be as good as they could.
Typically you should use three different email marketing strategies. You can emphasize some more than others, but you shouldn’t just stubbornly stick to one strategy.