The 44 P’s of Marketing

The four P’s of marketing is a common starting place for planning marketing. But marketing is much more than your advertisement. Everything you do is a part of your marketing.

The 44 P’s of marketing is a more comprehensive list of things to consider when you market anything.

1. Packaging

Packaging is one of the four P’s of marketing. If no one notices your product, no one will buy it. And if no one wants to buy your product after seeing it, no on will buy it. Many companies spend millions in packaging design. And for some huge brands that’s a sound investment.

Whatever you sell, you need to think about the packaging. If you sell a service, the packaging means the way you and your employees look, your website, and everything else your customers see of you before the purchase.

2. Pain

Do your potential customers have fears associated to your product? In most cases they do, even if they don’t know it.

For example people who buy a car fear accidents, high maintenance costs, pollution, and what the car does to their status. If you don’t know what they fear, you may easily induce fear instead of using it to your advantage.

3. Pandemic

Is there a reason why people would spread your advertisement or story? You cannot create an advertisement, which would certainly go viral. But you should try.

Create something highly valuable or entertaining and people will gladly spread it. Content marketing is in part so effective because of this.

A wonderful example is Toyota’s Swagger Wagon. Toyota created a rap music video for a car (Sienna SE), which went viral. At the time of this writing over a million people had seen it. It wasn’t certain that so many people would see the ad, but it was likely. It’s really entertaining, so why wouldn’t you tell your friends about it?

4. Part

This is one of the core aspects of marketing. What’s the part your product will play in the customer’s life? If it’s an important part, people spend more time thinking about their options; you can’t hard sell a house through advertising. Your marketing has to fit your product into the part it plays in the minds of your customers.

5. Party

Is there a group of users that form a tribe that customers can join when they make the purchase? Users’ discussion forums, private meetings, or special content?

People want to belong to groups. These groups are often the best marketing tools you have. They help other members with problems, and intensify the feeling that you provide something meaningful.

6. Pass-along value

Will the product hold its value? You can of course market and sell successfully products that are meant for one time use only. But you need to take this into account.

Resell value is most important in expensive purchases. I’m surprised car manufacturers don’t use this to their advantage. “Our cars hold their value better than any other cars.” That would make a difference to me. Would you listen? Unless you’re a Rockefeller, you’d probably pay attention.

7. Peers

Are there others using your product? Social proof is maybe the most effective way to gain trust. Social proof is relatively easy to deliver. Quotes, pictures, videos, recordings… Use an image of the person who refers the product. It makes the recommendation more effective.

When you provide social proof, you lend the credibility of that person to your product. So, a well-known person providing the recommendation is always better than a “nobody”. But a “nobody” is much better than no social proof at all. It works because people want the certainty that a decision will pay off. If someone has already took the risk, and proved it to be worth it, there’s more certainty.

8. Perceptiveness

Intuitive products, especially technological products, are a pleasure to use. There’s nothing more frustrating than to know you can do something with a product, but you just don’t know how.

Apple’s computers and iPhone’s are so popular because of this. They work, as you’d guess them to work, if you’d never touched a computer before.

There’s probably no better example of this than a poor one. After 9/11 a company decided to create a parachute for such situations. They were invited to demonstrate the use of the product in a TV-show. What happened, was that they couldn’t figure out how to put on the parachute. And you’re supposed to do it in seconds when you see a plane coming your way… As far as I know, the product was never released.

9. Personas

This is one of the core ideas of marketing. Marketing should always be directed to a specific group of people. “Specific” doesn’t necessarily mean a small group, but a clearly defined group. Unless you understand who buy from you, you can’t target them with your marketing.

Create buyer personas for each different buyer type. You can then target your marketing straight to them. Understanding your buyer personas is detailed in the guide to Premeditated Marketing.

10. Picture

A picture says more than a 1000 words. People notice pictures more easily than words. Especially close-up pictures of people’s faces capture our attention. This is why women’s magazines nearly always have a close-up picture of a face on their cover.

To understand a phrase, you need to read it. To understand a picture, on an intuitive level, you only need to glance at it. Reading takes time, glancing doesn’t. Don’t expect people to take the time to read.

There’s a great rule of thumb for moviemakers, “70% of information should be conveyed through pictures (the rest with sound).” Use the force of pictures to tell your story whenever possible.

11. Pilot

People want certainty and there’s no better way to get certain about a purchase, than to test the product first. You wouldn’t buy a car without test-driving it first, would you?

The larger the purchase the more important this is, but even the smallest purchases are easier when you can put your mind at ease. If, for any reason, you cannot offer a free trial, at least offer a nearly free trial and a money back guarantee.

AWeber, the email list company, does just that. They charge $1 for the first month of service. With this they discourage people to sign up for the service if they’re not serious about the purchase. But with a 30-day money back guarantee they make the investment irrelevant.

12. Placebo

A placebo is a fake medicine, given to some patients (without their knowledge) to test the effects of a real drug. If there’s no difference between results, the real drug doesn’t actually work.

You cannot sell a placebo. You might be able to sell it for a while, but sooner or later you’d be caught. And this doesn’t apply to medicines only. Whatever you sell has to be authentic. Your product has to meet the expectations people give to it.

13. Planning

The most important part of marketing is the research for it. Understanding your story, your customers, and the general situation takes time. And most people don’t spend enough time planning.

You can spot a poorly planned marketing message instantly if you know what you’re looking for. It’s not clear on what it’s selling, it’s not directed to anybody in particular, it doesn’t catch your attention, and so on. Do your planning well, and you’re halfway ready for marketing (check out 25. Premeditation for the next half).

14. Planting

It’s said, you believe what you hear/see 10 times. This is why unnoticed marketing can work. Exposure to a product, brand, idea, or whatever else, creates familiarity. And when in doubt, people choose the most familiar option.

To plant an idea into your prospects’ mind, you need to reach them through different channels. Whenever you consider using multiple channels for marketing, consider your buyer personas carefully; you need to reach the same prospects with all channels.

15. Playfulness

You’re marketing message doesn’t have to be playful. But you do need to consider the mood of it. An advertisement without emotion will never work. Using emotion is a necessity.

But which emotion should you use? “People walk towards, and run away.” People will generally work harder and more rapidly if they’re avoiding something bad, than if they’re working to gain something. But if you associate negative emotions to your product, no one wants it.

You can use all emotions and moods in marketing. You just need to understand how your prospects will understand and associate the emotions.

16. Pleasure

How will your product make the user’s life happier? People strive for happiness and they make decisions based on that. Unless they believe your product will make them happier in some, way for some reason, they won’t buy it.

Sometimes the message is as simple as, “Our new pizza tastes good!” Good food and happiness are closely related in our minds. But in some cases the connection isn’t as clear, “The new content management system makes handling projects more efficient.” But still the promise is the same, “Buy this product and you’ll be happier.” (see 21. Positivity).

17. Plot

This is the most important P of marketing. I’ve even created my marketing guide around this concept. In a sense all other P’s of marketing are a part of this.

Marketing is storytelling. Nothing more, nothing less. You don’t (and you can’t) market a product, service, person, or anything but a story. It’s the story of your product that you’re marketing.

The story tells what the product is, what it does, how it feels, is it good, what kind of a person uses it, and so on. It’s much more then the facts.

You tell your story with your marketing. If people don’t believe your story, they won’t buy your product.

18. Politics

A charismatic figure is a good marketing trick. Steve Jobs with his presentations sold more Macs than the Apple marketing department. People want to be “lead”. A trustworthy leader is more than social proof. People intuitively believe a leader to have a positive vision for the future. And they want to follow the leader to that vision.

19. Porn

People and all other animals survive only as long as they reproduce. The need for feeling attractive is embedded into us. We avoid anything that makes us less attractive, and we go to great lengths to look gorgeous.

Pretty much anything and everything can be marketed with sex. And pretty much everything is marketed with it. The few advertisements that use less-than-perfect-looking models stick out because of that. But even those ads often sell the feeling of being attractive.

Consider if users will feel more attractive because of your product. If that’s possible, consider using that in your marketing message. But you still need to be remarkable enough to be noticed (see 41. Purple Cow); there are already too many shampoo advertisements that look alike.

20. Positioning

Positioning is one of the basic four P’s of marketing. It has a couple of angles to it. First: you must notice a marketing message, to be affected by it. Second: positioning changes your message.

You wouldn’t pay for ad space under a bridge. There’s no one there to see your message. So, no matter how little you pay for it, it’s a waste of your money. At the same time you probably know (at least you should know) the best places for you marketing. Places where your potential customers will notice it. And remember that not all of your customers use the same medias.

Where your message is, affects the message itself. A trusted place like a newspaper will lend a part of its credibility to your message. This also works the other way around. Low-trust placement will take away your message’s trustworthiness.

21. Positivity

Leave a feeling of control and positive determination. Even if you use fear as a motivator, people should feel positive because they know what to do next (buy your product that will help them).

22. Praises

Reviews work as positive reinforcement for the action the customer should make. Reviews by trusted sources provide proof for your story. They take away the feeling of risk that’s always present when you buy something.

23. Prediction

This includes many of the other P’s of marketing. What do you predict will happen if you buy a product is the most important question you ask yourself when you decide whether or not to buy something. Even if you’re only thinking about the next 5 minutes, the prediction determines your decision.

24. Preference

If your potential customers use a competitor’s product, you need to convince them to take a risk. People feel safe with a product they’ve used. They’re unlikely to switch to your product without a very convincing reason.

You can compare your product to the other one, to illustrate the differences as well as the similarities. The similarities can turn your product from unnecessary risk to worth checking out.

You can also go for a more aggressive approach. Break your competitors product. Obviously I’m not suggesting vandalism. Break the competitive product, like email is breaking fax. Either make a product so superior that people will voluntarily make the switch, or if you’re a cell phone operator you could get the iPhone exclusively. That would “break” AT&T for many people.

25. Premeditation

No body can ever guarantee the success of a marketing campaign. But premeditation will make the success much more likely.

Before you ever launch your campaign you should become the devil’s advocate. Look closely at all the aspects of your campaign. If there’s anything you haven’t considered, do so before you start to market your product.

26. Press

Social media is the press of the 21st century. If you want your marketing to work, you need consider how to tie it to social media. Competitions, giveaways, etc. are all great ways to engage people through social media.

27. Pressure

Create a sense of urgency. People are reluctant to act, and the longer they wait the less likely the action becomes. Time-sensitive offers are just one way to create urgency.

Another effective way to create pressure is to appeal to people’s sense of status. “Be the first…”, “Your friends already do it…”, “If you’re smart, you’ll…” You can use this egoistic side of people, to create pressure.

28. Preview

The purpose of marketing is to have your potential customers imagining themselves using your product. If they create this preview in their heads, you’re a lot closer to getting a lead.

This is another reason why you should use pictures in marketing. It’s easier to create a mental picture based on pictures, than words. This is also a very powerful sales technique: have the prospect imagine using the product, and have them describe how it feels. In both cases, they get the good feeling of having your product. Deciding not to buy after that experience, feels like they lose something.

29. Pricing

Pricing is one of the basic four P’s of marketing. Understanding what people are willing to pay for your product is essential. Even if you nail every other P of marketing, the pricing can screw up the whole thing.

A low price lessens the product’s perceived value. It can even lower the perceived value below what you’d expect from a free gift.

But if your product is too expensive for your customers, they won’t buy it. When a customer is choosing between two products with near identical qualities, pricing becomes very important. And the cheaper one usually leaves the shelf.

30. Priest

Nothing has ever been marketed as well as religions. The reason religions have succeeded so well, is the understanding of their audience’s worldview. Priests, prophets, cult leaders, and all spiritual leaders fit their words into the beliefs their listeners hold.

Changing the worldviews of your audience is extremely difficult. It takes too much time and resources for most companies. Instead of changing the beliefs, shape your message to fit the beliefs your audience holds. This is one of the concepts discussed in my free marketing guide.

31. Prince

Like the small girls who dream of a prince who comes to pick them up, all people dream about something. A product that answers a common dream will succeed.

You might dream about status: a BMW can answer that dream. It could be about your family: a travel agency can fulfill that one with a family holiday. Or maybe you dream of the perfect music experience: many hi-fi sound companies attempt to turn that dream into reality. You need to know the dream you’re fulfilling.

32. Principles

People have their own principles. And they generally hold on to them tightly. Your marketing message cannot oppose these principles. Instead you can use the principles to your advantage.

You like your principles and you like others who share the same ones. This applies to products as well as people. You like products that reinforce your principles or at least work in accordance with them.

33. Product

The product is yet another one of the basic four P’s of marketing. A great product is much easier to market for several reasons. There are more good things to market. It will create word of mouth marketing. It will exceed customers’ expectations. And so on.

34. Production

Ethical and ecological factors are becoming more and more important. If your product has any positive ecological or ethical ideologies, production methods, or aspirations, you should mention it. These things aren’t important to everybody, but a growing number of people make their decisions based on these factors.

35. Prominence

Marketing needs observers, people to be affected. If your marketing message isn’t displayed prominently enough, it will fail. You’re most likely to notice something when you want to notice it. Features in newspapers, blogs, radio, TV, and other medias are therefor much more effective than paid advertising placements.

People have learnt to avoid paying attention to advertising. Content marketing is becoming more important because of that. Provide useful content as your marketing material, and people will not only pay attention to your “marketing” but even search for it.

36. Promises

A purchase is always a risk. You as the marketer should do whatever you can to make purchasing your product seem less risky. A specific and simple to understand promise creates the most certainty for the customer. Say something like, “It will last at least 5 years, no matter how you use it.” Not even “5 year guarantee” creates the same certainty, even if it means the same thing.

37. Proof

The reason many advertisements for medicines present doctors, is the authority and trust they create. People trust doctors when it comes to medicines. Use a trusted expert or a scientific study to demonstrate your products features, and hardly anyone will question the trustworthiness.

38. Properties

Some product properties are always necessary for a customer. If any of these properties is missing, you can’t make the sale. Identify what are the most important properties for your target audience. Then make sure that these properties, or at least the ones that aren’t absolutely obvious, are presented in your marketing.

39. Prosperousness

People are very aware of their perceived status. They’ll go to great lengths to defend their status. Marketing should make an implied promise of a status increase. With some products (cars, clothing, jewelry), the status aspect is obvious. But all products affect the feeling of status in some way.

40. Protection

Another way to make the risk of a purchase seem less intimidating is to promise help. For example you could effectively market a computer with the promise of customer service. Convey the idea that if anything goes wrong, someone will be there to help.

41. Purple Cow

Seth Godin’s book Purple Cow is about being remarkable. If you’ve seen a thousand cows, you think they’re boring. But if you then see a purple cow, it’s interesting. You need to get people interested, otherwise no one will buy your product. There are always many ways you can be remarkable. Your specialty can be something about your product or your marketing, as long as it gets you noticed.

42. Purpose

Why do people do charity work? They do it because of the purpose the work gives them. They feel they’re a part of something bigger than themselves. But giving purpose isn’t reserved for charities. You can easily market an ecological product with the feeling of purpose, “This book is printed on recycled paper that saves natural resources.” You could just as easily use ethical or political reasons.

43. Push

Your marketing should always push people into taking action. You can successfully create the desire, but still fail at creating action. Ideally you create enough push with the other P’s of marketing. But some things create push more than anything else. You could for example show people buying the product (also social proof), or provide a map to the nearest store that sells your product.

44. What’s the last P of marketing?

What should be the 44th P of marketing? Share your idea in the comments below.

Writing this list took a lot of time. I’d really appreciate it if you’d share it with your friends, thanks.

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  1. Very in-depth, Peter! It took me a while to come up with one, since you’ve covered mostly all of it.

    44. Persistence

    Don’t be afraid to keep it up. Keep running your ad, keep pitching your slogan. Brand awareness is created through repetition.

    Some of the major marketing and advertising runs are pretty much shoved down our throats. You can’t watch a boxing match without seeing the Budweiser logo. I don’t think I’ve turned on the TV in the last 5 years without seeing at least one GEICO commercial (or hearing one on the radio for that matter).

    Now, these larger companies obviously have the capital and budget for that type of reach, but it doesn’t mean a smaller (or any size) company should abandon their efforts or jump ship at the sign of their first failed marketing attempt(s).

    Persistence is the act of not giving up on your message. Taking numbers 1-43 and tweaking how you use them, refining them, and angling your approach. The goal remains the same, but our path to get there is ever-changing.

    • Hi Jason,

      Persistence is a great addition 🙂 Repetition is important to create familiarity, and that’s what the big companies are after. I thought I had it in there… at least in an initial list of P’s (much more than the ones here). Or maybe I meant to write about repetition in another P.

      Anyway thank you for bringing that up 😉

    • OOooh… I second persistence.

      Nice.

  2. Hahah.. awesome list post.

    Some of the P’s feel like a bit of a stretch, some feel a bit redundant, but overall Peter, these are GREAT!

    My faves are:
    Perceptiveness, porn (lol – I totally agree), and praise.

    I think the 44th could be:
    Power, Purpose, or Power

    • Hi Jason,

      You really seem to like “power”, since you had to say it twice 😉

      “Purpose” would definitely be a great addition. I have some plans for this post (or the idea of the post) for the future and I really appreciate your ideas. Thanks!

  3. I think alot of people drop the “branding ball’ when it comes to their own “packaging”. Yes, Zuckerberg is a zillionaire who wears a hoodie – but I’d prefer he not. People do just us and determine our brand by what they see – so I like people to keep the visual part of their personal brand message in mind.

    • Hi Denise,

      The visual aspect of any part of branding is important, since it creates the first impression. And as you mentioned, it’s not just the product’s visuals (Facebook) but the face of the brand as well (Zuckerberg)…

  4. Peter, I have a ton of respect for your thoroughness when you write your posts!

    Well done!

    My “P” marketing word is Pre-Launch. I think it’s important to increase anticipation to the
    point where prospects make the purchasing decision in advance of the launch. By the time the launch day rolls around, they’ve already committed to buy.

    • Hi Chris,

      “Pre-Launch”… Brilliant! You’re absolutely right, it’s best to create anticipation. Like every successful product launch has taught us, people are eager to commit to making a purchase before reading a single review, or touching the product. Thanks for your input 🙂

  5. Jeanne Pi said:

    My “P” for marketing would be: Partnership.

    Partnerships are so powerful because it can manifest in so many ways. In affiliate marketing, a vendor creates a product and markets the product through affiliates. So, there’s the partnership between vendor and affiliates. You can also have a partnership where two companies participate in a joint venture. And what about a partnership between a company and a spokesperson for its products. They all have one thing in common: to create a win-win situation for everyone involved.

    • Hi Jeanne,

      Partnerships are extremely valuable and you can definitely use them for marketing purposes. Thanks for your thoughts 😉

  6. Peter,

    My Marketing “P” would be PITCH.

    You have to know your pitch cold. It has to flow off the tongue with ease and confidence.

    Thanks!

    • Hi Ryan,

      “Pitch” is a great addition. It seems many business owners don’t remember their own story, and they fail because of that…

  7. Peter,

    This is a great list of marketing points to keep in mind when creating your marketing messages. I read some where that “Pain” is one of the most powerful factor you can use in your marketing messages. For example, if your marketing message can solve some sort of pain your customers are facing like “weight loss” niche is really hot.

    Thanks for providing a big list to test.

    • Hi Rana,

      You’re right, many marketing experts talk about marketing pain relievers. “People walk toward pleasure, but run away from pain.” If you can frame your story as protection against pain, do it 😉

  8. Paul Jun said:

    Interesting list post. I honestly can’t muster up another P word, so well-done. Also nice contributions in the comments as well.

    Porn was a funny one, and I definitely have to give Purple Cow a read. Nice reminder.

    • Hi Paul,

      If you come up with one later, feel free to share 😉

      Purple Cow is really worth a read. As are many other of Seth Godin’s books.

  9. Peter,

    Okay, here’s my addition:
    Pure = people respond to good and honest intentions; they like to see real people, “warts and all”

    I’m impressed that you came up with so many P’s!

    • Hi Tom,

      That’s true and people react even more to dishonesty. Good addition, thanks 🙂

  10. Priya said:

    I vote for Partnership and Pure – both very good additions to this incredible list. Nice work Peter (maybe that could be the 44th P – get Peter to help you with your marketing!!)

    On a separate topic – why don’t people advertise under bridges? We walk/run by a local river every day, and pass under 3 – 4 bridges during that time. The path is extremely popular with walkers and cyclists on their way home – seems like an ideal untapped market to me, certainly makes more sense to advertise to people who might actually be able to stop and take in your message as opposed to using billlboards next to busy and fast moving highways!

    • Hi Priya,

      Thanks for the compliment And you’re right about getting help. It’s one of the best investments you can make related to marketing. It’s more difficult to understand your own story, than to understand the story of someone else.

      Good point about the bridges. It could be effective to place marketing on a such unexpected place (It’s probably a cultural thing, but for me “under a bridge” meant a bridge you walk over, not under…)

  11. Jimbob said:

    P… for punch. if you want to score sweaty customers, then punch them in the face, that’ll got their attention

    • Peter Sandeen said:

      Hi,

      I don’t really know what you mean with “sweaty” customers 😉 But I’ve said somewhere that you have to provide what your potential customers want and the hit them in the head with it to get their attention, so maybe we’re along the same lines here 😀

  12. CHIRAG & MANSI said:

    Hiii Peter,
    We are post-graduate students, We got the fruitful model from you, ” The Real Man of Marketing.”
    According to us, the 44th “P” for…….. “PERFECT”……….
    because in current scenerio of cut-throat competition customers and clients are considered as GOD for company.
    To fulfill every requirement and need of the customers and clients, we as a company must be perfect in that.
    so that we can attaract and maintain them nicely for longer period of time.

    • Peter Sandeen said:

      Hey Chirag and Mansi,

      Thanks, that’s true. People can usually find something that’s pretty close to fulfilling their needs perfectly, so unless you fulfill someone’s needs “perfectly,” they’re likely to go someplace else.

      Fortunately though, we don’t need to fulfill everyone’s needs perfectly. Just the people we’re targeting should direct our decisions 🙂

      Cheers,
      Peter

  13. godson kuriakose said:

    I did not see a word “process” in your P’s. I hope no marketing can be done without a predefined process.Or otherwise we can use the word Pre-Defined.Anyway all those words are needed in the present economic marketing strategies too.

    • Peter Sandeen said:

      Hi Godson,

      That’s a good addition, thanks 🙂

      I’m going to rewrite the list sometime soon, and I’ll definitely add “process” to it.

      Cheers,
      Peter

  14. Rachel Valerie said:

    Thanks for sharing this, Peter.

    How about prefeasibility study? Before the start of the marketing activities, research are important for prediction/projection of possible upcoming trend, niche preferences in relation to the transition of the generations over time.

    • Peter Sandeen said:

      Hey Rachel,

      Thanks, that’s a really good idea to add to the list 🙂 I’ll probably update this post early next year, and “pre feasibility study” might very well end up in the list.

      Cheers,
      Peter

  15. Sarfraz said:

    Hi Peter,

    I would tell Pulses, Marketers have to understand the Pulse of the consumers & competition and react accordingly to retain the share of wallet and share of mind.

    – Sarfraz

    • Peter Sandeen said:

      Hey Safraz,

      Interesting point, thanks 🙂

      Cheers,
      Peter

  16. Kathleen said:

    Possibility – Marketers need to see into the future and imagine the possibilities for new experiences, understand new customer needs, and how and where to attract new customers from…to create new products, new ideas. The possibilities are endless.

    • Peter Sandeen said:

      Hi Kathleen,

      That’s a great addition 🙂

      Thanks,
      Peter

  17. Jennifer said:

    The Power of P’s! My choice for #44 is “Propose”. You need a call to action AND to Propose the nature of the relationship the client will have with you. No, you’re not getting hitched, but hopefully you will take at least a small journey together 🙂 Plus, that can set expectations of how you expect to improve their life.

    • Peter Sandeen said:

      Hi Jennifer,

      Thank you, that’s a really good addition 🙂

      Cheers,
      Peter

  18. hossein said:

    hi
    What is the difference between 32 p and 44 p
    Please explain…
    tanks

    • Peter Sandeen said:

      Hey Hossein,

      Sorry I don’t understand. 44 is “your choice.” Did you mean another number?

      Cheers,
      Peter

  19. utkarsh said:

    Hiii Peter
    I am marketing student and your work is really helpful for me.
    According to me 44th P…. for – Politeness because it always create a positive image in customer’s mind

    • Peter Sandeen said:

      Hi Utkarsh,

      That’s a good idea, thanks 🙂

      Cheers,
      Peter

  20. The most important “P” is Profitability…implied in the pricing P but unless it is a definite goal…can satisfy all the other “Ps” and still go broke!

    • Peter Sandeen said:

      Hey Linda,

      True. That’s a really good addition. If I rewrite the post, I’ll definitely add that 🙂

      Cheers,
      Peter

  21. pavan teja said:

    Hi Peter,
    Your research is highly commendable.

    I suggest ‘P’ as Philosophy.
    bcoz an apt marketing philosophy helps in better understanding of marketing conditions.

    • Deepak Bhendarkar said:

      P according to me POLISHING of the product is very important a product is needed to be upgraded with the time to survive in the market

  22. Evelyne said:

    Very interesting article and I think the list could be even bigger. Maybe number 44 could be “Psychological” since people buy products or services based also on their psychological behaviour. Or another word could be “point” as in present the idea of the produc, the message to transmit straight to the point 🙂

  23. Daniel said:

    Poisonous
    i mean being poisonous. i think it’s another P of marketing.
    it means that it’s more effective and can affect all consumers. and also you can target them for marketing.
    but it’s better to ignore the negative side of being poisonous…

  24. Clark O. Spear said:

    44. PERSPICUITY
    “I will reduce it for you, in its simple elements, to the perspicuity of vision.”
    The Round Towers of Ireland
    Henry O’Brien

    Perspicuity is the vision of what WILL happen. It is a certainty. It is THE tie that binds all of the other P’s together. It is not a prediction it is and becomes THE REALITY for those that have the vision. Pro-active, planning, prediction, preemption, premeditation, picture, all deal with what SHOULD happen. Perspicuity is what in fact WILL happen. The people that use Perspicuity in their vision are NEVER disappointed because they are always correct in their vision. It always comes true for them(us). Since 50% or more of marketing budgets are unaccounted for in the long term. The Marketing profession is still in its infancy. If it weren’t there would be 100% accountability as to what every dollar spent produces. I can only surmise that there MUST be more than 4 or 7 P’s to Marketing. This list is a great start. I personally can think of 50.

  25. […] Writing marketing content is hard. Whatever format you are working in, you have a limited amount of space and a large number of key words, brand concepts, and proof points to fit in. At the same time you are trying to align your language with the four Ps of marketing for your product (or is it seven Ps? Or 10? Or 44?). […]

  26. Swatahsiddha Nayak said:

    44. Potential

    Because I think that if your product does not have that much of robust potential to captivate the consumers or capture the target market then all the marketing techniques are of no use. They will remain as mere marketing gimmicks!

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  1. […] Writing marketing content is hard. Whatever format you are working in, you have a limited amount of space and a large number of key words, brand concepts, and proof points to fit in. At the same time you are trying to align your language with the four Ps of marketing for your product (or is it seven Ps? Or 10? Or 44?). […]

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